Often a large saving on graphics
WebP usually produces a much smaller file than PNG for the same picture, which is why it is common on the web.
The gap is widest on images that combine flat areas with photographic detail, such as a screenshot of an application or a banner with a photo behind text — exactly the cases where PNG has to store everything exactly and pays for it. Illustrations and logos also shrink, often substantially. For a website with many such images the total saving is usually the reason people make this conversion at all.