Getting iPhone photos into a usable format
HEIC is what iPhones save by default, and most non-Apple software refuses to open it. PNG is accepted everywhere.
The format is efficient, which is why Apple adopted it, but that efficiency is no help when a form will not accept the upload or a colleague on Windows cannot open the attachment. Converting gives you a file that works in every browser, editor and upload field. If you would rather not convert repeatedly, iPhones can be set to capture in the more compatible JPEG format under the camera settings.